Brand kit
The brand kit puts your company's identity on stakeholder exports — name, logo, color, footer, and a confidentiality label. It is a Pro feature.
What it does
The brand kit holds five optional fields: company name, logo, primary color, footer text, and a confidentiality label. When it is set and you are on Pro, your PowerPoint, PDF, PNG, and SVG stakeholder exports use it: the logo and company name where the format supports them, the primary color as the accent, and the footer and confidentiality label on every page.
Without a brand kit, exports use the default Roadmap Flow styling. Nothing breaks; the exports are simply unbranded.
When to use it
- For exports that go to executives, customers, or anyone outside your team.
- When shared decks need a confidentiality label.
When not to use it
- For internal working exports, where branding adds nothing.
- As a design tool. The brand kit applies an identity; it does not restyle the roadmap layout.
3-minute flow
- Open the Config tab and find Logo and branding.
- Enter your company name and upload a logo.
- Set the primary color to your brand color.
- Add footer text and a confidentiality label if you need them.
- Run a stakeholder export from Share — it now carries your branding.
Best use cases
- An externally shared roadmap deck.
- A board or leadership PDF that should look like a company document.
- Marking a roadmap export as confidential.
Common mistakes
- A low-resolution logo that looks rough when scaled up on a cover slide.
- A primary color with poor contrast against export text.
- Expecting branded exports on the Free plan — the brand kit is Pro.
Related guide pages
Availability
Pro. Free users see the brand kit as a locked Pro feature, and their exports use the default Roadmap Flow styling.